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Master Data

Master Data is persistent, non-transactional data that defines a business entity for which there is an agreed upon view across the enterprise. It is information that is key to the operation of business. This key business information may include data about customers, products, employees, materials, suppliers, etc. Master data is often used by several functional groups and in different data systems across an organisation.

Master Data Management (MDM) is the process of managing and controlling master data in a consistent manner across an enterprise.

Entity has extensive experience of MDM strategy, MDM solution selection, implementation and deployment for corporate customers across Europe.